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Banco Santander Mexico SA, bearing the ticker symbol BSMX, has never been reviewed in any of my previous dog of the week portfolios. This is the very first mention of BSMX in my Viking portfolio.

Banco Santander Mexico SA provides a wide range of financial and related services. The company's segments include Retail Banking; Corporate and Investment Banking and Corporate Activities.

It generates maximum revenue from the Retail Banking segment. Retail Banking activities include products and services for SME such as personal loans, deposit-taking, employee payroll accounts for corporate customers, credit and debit cards, and overdraft facilities.

The company was formerly known as Banco Santander (México), S.A., Institución de Banca Múltiple, Grupo Financiero Santander and changed its name to Banco Santander México, S.A., Institución de Banca Múltiple, Grupo Financiero Santander México in September 2012.

The company was incorporated in 1932 and is headquartered in Mexico City, Mexico. Banco Santander México, S.A., Institución de Banca Múltiple, Grupo Financiero Santander México operates as a subsidiary of Grupo Financiero Santander México, S.A. de C.V.

Three key data points gauge Banco Santander Mexico or any dividend-paying firm. They are:

(1) Price

(2) Dividends

(3) Returns

Those three basic keys best tell whether any company has made, is making, and will make money.
 

BSMX Price

BSMX’s price per share was $5.46 at Tuesday’s market close. In the past year, BSMX's share price remained about the same.

If BSMX’s stock trades in the range of $4.00 to $8.00 this next year, its recent $5.46 share price might rise to $6.00 by next year. It could go down about the same amount.

My upside estimate of target of $6.00 is $0.30 below the target forecast by one analyst tracking the stock for brokers.
 

BSMX Dividend

BSMX’s SA dividends for 2023 have not been declared. They are estimated by YCharts to total $.60 for the year per share yielding 11%.
 

BSMX Returns

Adding the $0.60 projected annual dividend to my $0.54 estimated price upside reveals a $1.14 potential gross gain per share for the coming year.

At Monday’s $5.46 closing price, a little over $1000 would buy 183 shares.

A $10 broker fee (if charged), paid half at purchase and half at the sale, might cost us about $0.05 per share.

Subtracting that maybe $0.05 brokerage cost from my estimated $1.14 gross gain estimate makes a net amount of $1.09 X 183 shares = $199.47 or a 20% net gain.

In the next year, our $1K investment in shares of BSMX could generate about $119.00 in dividends. Furthermore, a single share of BSMX at Tuesday’s $5.46 price is nearly 22 times less than the income estimated from $1000.00 invested.

So, by my dogcatcher ideal, this is a time to consider BSMX shares, based on their estimated dividends for 2023. The dividend from $1k invested is 21.29 times greater than BSMX’s single-share price. Consider yourself alerted.

All of the estimates above are speculation based on the past history of investment in shares of Banco Santander Mexico SA. Only time and money invested in this stock will determine its future market value.

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