Cloud Stocks: Interactive Content Helps Unity’s IPO Soar

Photo Credit: ChristianaT from Pixabay

Analysts estimate that the global online gaming industry will grow from $152 billion in 2019 to $196 billion by the year 2022 at a CAGR of 9%. Mobile gaming share is estimated to grow from 45% in 2019 to just under 50% by 2022. During the same period, console gaming share is expected to remain mostly flat at 31% while PC gaming share is expected to decline from 23% to 20%.

Unity’s Offerings

San Francisco-based Unity was founded by David Helgason, Joachim Ante, and Nicholas Francis in 2004 as a technology company to provide multiplatform tools and services and help create and operate interactive 3D and 2D content.  Unity’s services took off when the iPhone was launched in 2007, and since then, it has moved to higher-quality productions and tools. Its customers not only include game developers but also artists, architects, filmmakers, and automotive designers who utilize its services to build other interactive apps.

Content built on the Unity platform delivers a more engaging and immersive experience for end-users than traditional static content. The interactive feature not only helps end-users connect with the content but also with one another. Its real-time feature allows it to instantly adapt to end-user behavior and feedback.

3D content on Unity shows shape and depth, allowing developers and users to permit multiple viewing angles, and enable augmented and virtual reality. It also allows for collaboration between creators, helping them visualize and iterate on their 2D and 3D creations in real-time and edit content simultaneously. Besides helping build better content, it also leads to significant reductions in design and development cycle times.

According to Unity, apps created on its platform record more than 3 billion downloads a month. Over 120 million gamers on an average per month communicate across its platform using either voice or text capabilities. Its platform is available in 190 countries and its developers start around 150,000 new projects every day.

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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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