Bear Of The Day: L Brands

Founded in 1963 and headquartered in Columbus, Ohio, L Brands (LB - Free Report) is a specialty retailer of women's intimate and other apparel, personal care, home fragrance and beauty products. They own Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel brands.

The company operates more than 3,000 owned specialty stores in the US, Canada, the UK and China, and its brands are sold in more than 800 additional franchised locations worldwide. Their products are also available online.

Weak Guidance Reflects Rising Challenges

The company posted quarterly earnings of 17 cents per share beating the Zacks Consensus Estimate of 15 cents. However, the earnings were down 48.5% year over year. Revenues were in-line with our estimate.

The management cut their FY 2018 guidance. They now expect earnings per share in the range of $2.70 to $3.00 from $2.95 to $3.25 previously.

Shares plunged about 7% in the after-hours trading and are now down about 37% this year even though they have rebounded a bit in the last couple days after better-than-expected May sales data.

Falling Estimates

Analysts have slashed their estimates for the company after weak guidance.  Zacks Consensus Estimates for the current and next fiscal year have fallen to $2.82 per share and $2.94 per share from $3.11 and $3.27 respectively, before the report.

L Brands, Inc. Price, Consensus and EPS Surprise

L Brands, Inc. Price, Consensus and EPS Surprise | L Brands, Inc. Quote

The Bottom Line

In addition to disappointing mall traffic, this retailer has been struggling with increased competition and changing consumer preferences. With tightening labor markets, wage pressure has also started hurting retailers.

It would be better for investors to stay away from this stock for the time being.

Disclaimer: Neither Zacks Investment Research, Inc. nor its Information Providers can guarantee the accuracy, completeness, timeliness, or correct sequencing of any of the Information on the Web ...

more
How did you like this article? Let us know so we can better customize your reading experience. Users' ratings are only visible to themselves.

Comments

Leave a comment to automatically be entered into our contest to win a free Echo Show.
Duke Peters 1 year ago Member's comment

"Hit piece of the day” is more like it. What about the companies increase in sales? $LB