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Amazon.com Inc (Nasdaq: AMZN) faced a slight decline in stock value today despite achieving record-breaking sales during Prime Day 2024, which saw customers spend over $14 billion across its platform.

The eCommerce giant reported a surge in Prime members participating in this year’s event, marking a significant increase from previous years.

Notably, shoppers showed a strong preference for both well-known brands like Apple and Dyson and smaller businesses such as TruSkin and Native Pet, underscoring a broad appeal across consumer segments.

Amazon Prime Day 2024 highlights:

Amazon revealed that independent sellers exceeded expectations by selling over 200 million items during the two-day shopping extravaganza.

The event also showcased Amazon’s advancements in AI technology, with many customers interacting with the company’s AI-enabled shopping assistant and utilizing Amazon Inspire for enhanced shopping experiences.

The event’s first-day sales surged to $7.2 billion, reflecting a nearly 12% increase from the previous year, while the second day brought in over $7 billion, showing more than a 10% rise.

Notably, nearly half of all orders were placed via mobile devices, highlighting the increasing shift towards mobile commerce.

Despite these impressive sales figures, Amazon’s stock has seen a recent downturn, currently down approximately 7% from its year-to-date high in early July.

Analysts attribute this decline to broader market sentiments and concerns about future performance, especially with upcoming earnings reports on August 1st.

The success of Amazon’s Prime Day has not only bolstered its own sales but also spurred competitors like Walmart and Target to launch competitive deals, aiming to capture a share of the lucrative online shopping market.

This move reflects a broader trend of retailers leveraging major sales events to drive revenue during traditionally slower retail periods.

What’s next?

As Amazon prepares to report its Q2 earnings, expectations are high with analysts forecasting earnings of $1.02 per share compared to 63 cents per share a year ago.

The company’s ability to meet these expectations amidst market volatility will likely influence investor sentiment moving forward.

Despite facing temporary stock market pressures, Amazon’s Prime Day success underscores its continued dominance in eCommerce and consumer technology sectors.

The upcoming earnings report will provide further clarity on the company’s financial health and strategic direction in a competitive retail landscape.

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