AI May Be Yum Brands’ Secret Sauce


Way back in 2019, when very few people were thinking about AI as a synthetic employee, Yum Brands (YUM) had a vision for a “SuperApp” that would bring its primary systems – labor and inventory management, kitchen and delivery management, and point of sale – in-house.

Joe Park, CTO of Yum Brands (the parent company of Taco Bell, Pizza Hut, KFC, and Habit Burger Grill), says the company has now adopted an “AI-first” approach to its operations. The goal is to better position the company to adapt to rising operational costs and evolving consumer expectations (such as AI-powered voice for drive-thrus and other CX experiences).

Despite this seemingly obvious human replacement strategy (I don’t think it is a human replacement strategy, BTW), Yum asserts the importance of its workforce, viewing technology as a tool to augment the employee and customer experience. A closer look at the way the company is executing on its SuperApp affirms their commitment to their workforce as a core asset.

Yum’s SuperApp has intrigued me since I learned about it years ago. It will be interesting to watch it evolve in the Generative Era.


More By This Author:

United States V Apple
NVIDIA’s Digital Humans Bring AI Game Characters To Life
More AI Models To Choose From

Disclosure: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

How did you like this article? Let us know so we can better customize your reading experience.

Comments

Leave a comment to automatically be entered into our contest to win a free Echo Show.