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A year ago, Apple (AAPL) said, “How do you do, fellow tech companies,” when it announced Apple Intelligence at its summer tech conference. Since then, the only thing Apple Intelligence seems to do is turn text notifications into…text notifications.

The tech giant had a fresh chance to win over investors this week at the WWDC25 conference, which started Monday. Apple needs a win recently, having spent untold amounts of money moving production around while CEO Tim Cook tries to get President Trump to stop bullying his smartphone firm with tariffs.

But Apple announced a new digital design that makes apps transparent...a new IOS naming convention...updates to its expensive VR system...Apple TV and music updates...and a ChatGPT partnered image generation app.

Apple’s "liquid glass“ looks great and all…but it’s not AI, right? The changes and products seem marginally interesting at best, and decorative at worst.

Stocktwits Sentiment showed investors are showing interest at Apple’s tech week, but not buying just yet.

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