Announced Wednesday, Google Inc (GOOG), (GOOGL - Analyst Report) is debuting a new line of storage services to its Google Cloud Platform. The company is calling it Nearline, and is framing the service as a completely different alternative to a tiered storage service. It promises instant access to stored data within seconds—3 to be exact—versus hours one could experience between online and offline storage platforms.

Google is also touting Nearline as a lower cost cloud storage option. Capacity pricing starts at $0.01 per gigabyte for data at rest, compared to their Google Cloud Standard storage at just over $0.02 per gigabyte per month.

Nearline does not come with any data limits, and is useful for storing things you don’t need immediately but access on a regular basis: photos, videos, documents, etc. This line of service is completely integrated with the rest of Google’s cloud infrastructure.

A Google spokesperson told Business Insider that Nearline will “’revolutionize’” cloud storage and director of product management Tom Kershaw described it as “’ground-shaking,’” both passionate claims about a service that is very similar to one that already exists from Amazon.

Amazon.com Inc’s (AMZN - Analyst Report) Glacier may not give customers data access within seconds, as it’s used for more archival purposes, but the cost is the same at $0.01 per gigabyte per month. The online retailer giant is also the top dog in the cloud computing market, followed by Microsoft Corp (MSFT - Analyst Report), and in the hybrid cloud market, International Business Machines (IBM - Analyst Report). Nearline may be the key to presenting parent company Google as a legitimate competitor in this market.

To reach an even wider market, Google has teamed up with storage companies Veritas/Symantec, Geminare, Iron Mountain, and NetApp, allowing Nearline to get to a large amount of enterprise companies.

In early morning trading, shares of GOOG were down 0.06% and shares of GOOGL were up 0.05%. Both rest at a Zacks Rank #3 (Hold).