The Dogecoin community is ecstatic after Burger King Brazil said it is now accepting the meme cryptocurrency as a payment method for the purchase of Dogpper, a dog snack it recently introduced.

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What Happened: The Burger King franchise in Brazil said it will accept Dogecoin for the purchase of Dogpper at select locations. Dogpper is a play on the restaurant chain’s signature hamburger — the Whopper.

A dogpper costs three dogecoins and users can transfer the meme coins to a Burger King Brazil wallet. The “Burger King” brand is owned by Restaurant Brands International Inc. (QSR).

Burger King Brazil then took to Twitter to ask Dogecoin co-creator Billy Markus if he would replace his cap with the restaurant chain’s crown, to which Markus replied by saying it calls for a “subtle hat change.”

A Twitter user queried whether dogs were harmed in the making of Dogpper.

Why It Matters: Dogecoin’s acceptance as a payment option by companies has gained momentum this year. A growing list of retailers including convenience store chain Sheetz Inc. and e-tailer Newegg Commerce Inc. (NEGG) accept payments using digital currencies, including Dogecoin.

Consumer packaged goods company Conagra Brands Inc. (CAG) and candy bar Snickers have used the joke cryptocurrency for marketing purposes.

Price Action: Restaurant Brands shares closed 0.7% lower in Tuesday’s regular trading session at $64.92, but rose 0.6% in the after-hours session to $65.31.

Dogecoin (DOGE-X) is up 4.4% during the past 24 hours, trading at $0.2065 at press time.