Dividend ETFs are a great place to start when researching dividend stocks. In this brief video, I was asked how to find good dividend stocks to invest in. I suggested using dividend ETFs as starting point.

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Typically the investment companies that operate dividend ETFs have done the research to compile the best dividend stocks available. Your average investors can use this as a shortcut when researching dividend stocks, thus saving them time.

We use the Vanguard High Yield Dividend Yield ETF (VYM) in today’s example. Vanguard High Yield Dividend ETF VYM holds $38 billion in assets, with its top 10 dividend stock holdings being:

1. Johnson & Johnson (JNJ).
2. JP Morgan (JPM).
3. Proctor & Gamble (PG). 
4. Verizon Communication (VZ). 
5. Comcast (CMCSA).
6. Bank Of American (BAC). 
7. Pfizer (PFE).
8. Walmart (WMT). 
9. AT&T (T).
10. Intel (INTC).