Target Sales Implode As Data For 70 Million Customers Was Stolen

DO NOT SHOP AT TARGET

They deserve to pay the price for their incompetence, greed and hubris.

They will now make $200 million less profit in the 4th quarter than they declared last week. Sales plunged after their idiocy was revealed in mid December. Their executives have proven to be complete idiots, concentrating on their own bonuses. They’ve bought back hundreds of millions of their stock over the last two years. Maybe they should have been investing some of that money in data security.

At the end of their propaganda release they also announce the closing of 8 stores. The avalanche is about to come down the mountain. Store closing announcements from formerly delusional retailers will be coming fast and furious over the next month.

Target needs to pay a dear price for their lack of interest in protecting their customers. Greed should not pay.

Target Provides Update on Data Breach and Financial Performance

Company extends credit monitoring and identity theft protection to all guests

MINNEAPOLIS–(BUSINESS WIRE)

Target today announced updates on its continuing investigation into the recent data breach and its expected fourth quarter financial performance. As part of Target’s ongoing forensic investigation, it has been determined that certain guest information — separate from the payment card data previously disclosed — was taken during the data breach.

This theft is not a new breach, but was uncovered as part of the ongoing investigation. At this time, the investigation has determined that the stolen information includes names, mailing addresses, phone numbers or email addresses for up to 70 million individuals.

Much of this data is partial in nature, but in cases where Target has an email address, the Company will attempt to contact affected guests. This communication will be informational, including tips to guard against consumer scams. Target will not ask those guests to provide any personal information as part of that communication. In addition, guests can find the tips on our website.

“I know that it is frustrating for our guests to learn that this information was taken and we are truly sorry they are having to endure this,” said Gregg Steinhafel, chairman, president and chief executive officer, Target. “I also want our guests to know that understanding and sharing the facts related to this incident is important to me and the entire Target team.”

Guests will have zero liability for the cost of any fraudulent charges arising from the breach. To provide further peace of mind, Target is offering one year of free credit monitoring and identity theft protection to all guests who shopped our U.S. stores. Guests will have three months to enroll in the program. Additional details will be shared next week. To learn more, please go to target.com/databreach.

Update on Fourth Quarter Outlook

The Company also provided an update to its expected fourth quarter 2013 financial results. In its U.S. Segment, Target now expects fourth quarter 2013 adjusted EPS of $1.20 to $1.30, compared with prior guidance of $1.50 to $1.60. This outlook anticipates a fourth quarter 2013 comparable sales decline of approximately (2.5)%, compared with prior guidance of approximately flat comparable sales. The updated sales expectation reflects:

  • Stronger-than-expected fourth quarter sales prior to the Company’s December 19, 2013, announcement of a payment card data breach;
  • Meaningfully weaker-than-expected sales since the announcement, which have shown improvement in the last several days, and;
  • A comparable sales decline of (2)% to (6)% for the remainder of the quarter.

Prior to the announcement of the payment card data breach, fourth quarter REDcard penetration was in line with year-to-date trends. Since the announcement, penetration growth has moderated but remains hundreds of basis points stronger than a year ago.

The Company is not able to provide an update to its expected fourth quarter 2013 GAAP EPS, however, GAAP results are expected to include:

  • (5) to (10) cents of dilution related to store closings (detail below), real estate impairments, and similar discrete events;
  • approximately (45) cents of dilution related to the Company’s Canadian Segment, compared with prior guidance of (22) to (32) cents, driven by the gross margin impact of continued efforts to clear excess inventory, and;
  • net dilution of (1) cent due to the expected reduction in the beneficial interest asset related to the sale of our credit card portfolio, partially offset by the resolution of income tax matters.

In addition, fourth quarter 2013 GAAP EPS may include charges related to the data breach. At this time, the Company is not able to estimate the costs, or a range of costs, related to the data breach. Costs may include liabilities to payment card networks for reimbursements of credit card fraud and card reissuance costs, liabilities related to REDcard fraud and card re-issuance, liabilities from civil litigation, governmental investigations and enforcement proceedings, expenses for legal, investigative and consulting fees, and incremental expenses and capital investments for remediation activities. These costs may have a material adverse effect on Target’s results of operations in fourth quarter 2013 and/or future periods.

“In light of the recent data breach, our top priority is taking care of our guests and helping them feel confident in shopping at Target,” said John Mulligan, EVP & CFO. “At the same time, we remain keenly focused on driving profitable top-line growth and investing our resources to deliver superior financial results over time. While we are disappointed in our 2013 performance, we continue to manage our business with great discipline and leverage our expense optimization efforts to reinvest in multichannel initiatives that generate long-term value for our shareholders.”

Store Closings

After careful consideration of each location’s financial performance, Target also announced today that it plans to close eight U.S. stores on May 3, 2014.

The stores affected by this announcement are located in: West Dundee, Ill.; Las Vegas, Nev.; North Las Vegas, Nev.; Duluth, GA; Memphis, Tenn.; Orange Park, Fla.; Middletown, Ohio; and Trotwood, Ohio. Eligible team members at these stores will be offered an opportunity to transfer to a similar position at a nearby Target location.

None

How did you like this article? Let us know so we can better customize your reading experience.

Comments

Leave a comment to automatically be entered into our contest to win a free Echo Show.
Robert Capasso 10 years ago Member's comment
Did Target intentionally withhold how many people were really affected?