RumbleON – Disrupting The Online Used Motorcycle Market

I’ve said before that I don’t usually write about stocks where I have a position, because my goal on this blog is not to pump my positions or to try to influence the investment decisions of people whose financial situations I am completely unaware of.  That being said, here’s the long thesis for a microcap stock I am currently long: RumbleOn (RMBL)

RumbleOn seeks to change the way consumers buy and sell motorcycles, and, eventually, other recreational vehicles. I’ve never bought or sold a motorcycle, but several years ago I did sell my used 2010 Subaru Forester via Craigslist. I thought it would be pretty easy to post a listing for my car, complete with pictures, and make a sale near my vehicle’s Blue Book Value – after all, I live in New Hampshire, where Subaru is basically the official State Car. The process was brutal – 95% of the replies to my ad were from dealers who wanted to lowball me, and I felt lucky to get a single interested “real” customer who of course also wanted to lowball me, just to a slightly lesser degree.I ended up selling my car to this customer and then having to worry about the whole financial end of it: how do you settle a 5 figure deal with someone you don’t know?I had them bring me a certified bank check, but then I was still worrying: how do I know the bank check is real? I called the local bank to verify it, etc…

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Disclosure: I have no positions in GMCR.

Disclaimer: The information in this blog post represents my own opinions and does not contain a recommendation for any particular security or ...

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