LinkedIn Is The New Facebook: Here's What You Need To Know


Odd, quirky, provocative

Odd, quirky, and even provocative content continues to pop up on the once-conservative business social network. LinkedIn (LNKD) has been around since 2003. But lately, something has changed. Content that was once frowned upon on Facebook (FB) is now the new normal on LinkedIn.

The business social networking site LinkedIn has become the new Facebook.

What happened?

When I first uploaded a photo of myself on LinkedIn back in 2007 my colleagues chided me for posting my "glam shot." Now in 2018, I've noticed more and more executives posting a few headshots in different poses, adding an inquiry to their network "which photo should I use in my profile pic? Cringe-worthy? Maybe. The new normal? Certainly.

This behavior wouldn't have struck me as particularly unusual on Facebook. Even less so on Instagram, and Snapchat. I would have scrolled or swiped through to the next piece of content.

So why does this bother us when we see it on LinkedIn?

Ten years ago the unspoken understanding was that if you were on the platform, you were there to get a new job. LinkedIn even allowed you to hide your profile from others in your company. Ensuring your boss would never see your profile and assume you were on the hunt.

The content and the conversations were v-e-r-y dry. This lighter "Facebookification" of content didn't happen overnight. It's been a gradual progression of cultural acceptance and norms.

People who remember those "dry days" feel uneasy when they see this new edgier content. This is where they went into "stealth mode" to get a new job after all. They would have never asked their networks feedback about their profile photo. Heck, they never even uploaded a photo!

Others who have just joined are just mapping their normal social media behavior from other networks onto the business site. They don't see anything wrong with it.

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