Can Startup Investments Provide Income?

Not long ago, when someone said “income investing,” they were probably talking about investment-grade bonds and bank CDs.

Back then, it wasn’t hard to find a safe, steady 5%-plus yield. Here’s a chart showing one-year CD rates from 1983 to 2013:

Fast-forward to today’s low interest rate world and you’ll find generating a 5% yield is far trickier. The highest-yielding CD I could find currently pays 1.4% (and that’s for a three-year deposit).

Economists tell us low rates were necessary to prevent a depression, but savers paid a dear price for the “help.”

The Hunt for Yield

Today, “income investing” means many things. Dividend stocks, peer-to-peer lending, real estate.

But the launch of equity crowdfunding has offered a new income alternative…

Revenue share agreements.

Let’s look at a live deal to get an idea of how these work.

A Craft Beer Revenue Share Deal

South Austin Brewery (SAB) is currently raising up to $1 million on Wefunder.

The company is offering investors 10% of net revenues until 1.5X their money is paid back (principal + 50%). Payments are made quarterly.

In this case, “net revenue” is defined as total sales minus shipping costs and returns.

Now let’s look at the fundamentals.

SAB is growing fast. From 2014 to 2015, it more than doubled sales from $250,000 to $580,000. And the company says it’s on track to hit $1 million in 2017.

Source: SAB Wefunder page

Helping to fuel this growth is SAB’s Evel Knievel-branded beer, Evel Ale. Here’s what the daredevil can looks like:

This deal has an interesting “sweetener” for early backers. And in this case, it definitely pays to read the details. Because if you invest in the first $200,000, you get up to 2X your investment back instead of 1.5X. That’s a huge difference in returns.

So, how long will it take to get that 1.5X or 2X return?

The answer will depend on the company’s growth and the total amount of money raised.

In the Q&A section, founder Martyn Buffler says he estimates a two- to four-year payback period.

If SAB can pay back the loan with interest in that time period, investors will be rewarded with a yield that beats just about everything I know of.

Of course, there’s always the possibility of default in these types of investments. And they’re not secured in the same way a typical bond is. Still, I think these types of deals are extremely promising.

You can read more about the specifics of promissory notes on Wefunder’s FAQ section.

Verdict Still Out

I have mixed feelings about these revenue share deals.

On one hand, the concept is fantastic and potential returns are very high.

The thing that bugs me is this: If SAB ends up raising the full million dollars, it could take a while to pay everybody back. As an investor, I’d be rooting for the round to be as small as possible. (Currently, SAB has raised just under $100,000, out of a maximum $1 million.)

I should note that the $1 million max is specific to the SAB deal. Some choose to cap their round at $100K, $500K or somewhere in between. Those types of offerings would have less “overfunding” risk and would probably pay back investors faster, on average.

For now, I’m holding off on investing in any of these revenue share deals. I’m primarily interested in equity deals, but I’ll continue to watch the space for attractive opportunities.

Overall, I believe we’ll start seeing more of these deals. The concept of  supporting small business while simultaneously seeing a solid return has tremendous potential.

And if one of my favorite local restaurants were doing one of these deals, I’d absolutely participate. There are rewards for this type of investing that go beyond money. It’s fun to support local businesses you like, and this is a new, unique way to do that… while also providing the potential of strong returns.

Now that we’ve seen a fair number of successful revenue share offerings, many more will follow. 2017 should bring plenty of alternative income deals for adventurous investors.

Have you invested in a revenue share deal? Let us know about it in the comments.

Have a great weekend, everyone.

How did you like this article? Let us know so we can better customize your reading experience.

Comments

Leave a comment to automatically be entered into our contest to win a free Echo Show.
Or Sign in with
Ayelet Wolf 8 years ago Member's comment

Enjoyed this. I'd like to see more articles related to #startups.