Why the Supplements Industry is Growing

In 2021, the supplement market hit record growth at a CAGR of 14.5%. These numbers are expected to rise in the following years. Increased health concerns due to the pandemic pushed more Americans to purchase vitamins than ever before. All demographics increased vitamin use by 75%. 

 

At the same time that consumers are fretting about illnesses, new scientific research came out supporting vitamin use. Vitamins may improve health, reduce workout-related injuries, and slow brain shrinkage rates. Vitamins are the overwhelming favorite of American adults, followed distantly by specialty supplements and herbal medicines. 

The supplements industry is projected to reach a global value of $98.6 billion by 2031, signaling fast changes and upcoming trends. Trends to watch out for are new supplement categories, like sleep gummies, and DTC delivery methods. In the sub-industry of pre-workout supplements, new ingredients are gaining prominence among manufacturers. Most blends are proprietary at present.

 

Source: PreWorkout.org