Why Ford's Stock Is Moving Today

Ford Motor Company shares are trading higher after the company issued strong second-quarter guidance ahead of its fireside chat Thursday at the Deutsche Bank Auto Conference.

Why Ford's Stock Is Moving Today

Photo courtesy of Ford. 

Ford Motor Company (F) shares are trading higher after the company issued strong second-quarter guidance ahead of its fireside chat Thursday at the Deutsche Bank Auto Conference.

Here are some key takeaways:

  • Ford sees adjusted EBIT as being significantly better year-over-year.  
  • Ford highlighted strong customer reservations for four new vehicles: a full-size Bronco SUV, a battery-electric F-150 Lightning pickup, a Maverick compact truck, and an all-electric E-Transit commercial van.
  • Ford said improvement in autos is being driven by lower-than-anticipated costs and favorable market factors. Higher vehicle auction values are benefiting Ford Credit, the company said. 
  • Ford sees second-quarter net income as being substantially lower year-over-year as a result of a $3.5-billion investment in Argo AI. 
  • Ford reported 36,000 customer reservations for the all-new Maverick compact pickup and 20,000 for the all-electric E-Transit commercial van. 

F Price Action: Ford shares were up 2.8% at $15.44 at last check premarket Thursday. 

The stock has a 52-week high of $16.45 and a 52-week low of $5.74.

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