What's Up With WhatsApp?

By John Lounsbury of Global Economic Intersection

Managing Editor/Co-Founder of Global Economic Intersection • Feb 21, 2014 at 11:22 AM EST

Why would Facebook the most ubiquitous social network on the planet pluck down 19 billion for a messaging service not known in the U.S.? Global reach, ease of use, low cost freedom from mobile carriers not bound by platforms and privacy.

Why would Facebook the most ubiquitous social network on the planet pluck down 19 billion for a messaging service not known in the U.S. Global reach ease of use low cost freedom from mobile carriers not bound by platforms and privacy.

None