A typical white label SEO agency offers full SEO services that a digital marketing agency can sell under its own brand name. These services usually include technical SEO, keyword analysis, content optimization, link building, performance analysis and reporting.
For agencies, this way is convenient to grow their SEO service portfolio without involving external communication with clients in the process. An agency does not have to develop all SEO skills itself; instead, it collaborates with specialists who execute SEO campaigns for an agency behind the scenes.
Technical SEO and Website Audits
Usually, an effective SEO campaign begins by evaluating the technical state of a website. A white label SEO agency can perform a complete website audit, which reveals weak spots in regard to the crawling and indexing processes, website structure, and searchability. Some technical SEO services can be:
● Website and technical audit
● Detection of SEO problems
● Website optimization improvements
● SEO monitoring
● Analysis of website performance
It will help an agency get a good start by making a strategy based on a real website situation.
Keyword Research and Mapping
The goal of keyword research is to find the terms and topics customers are searching for online. The white-label agency can assess the search opportunities, competition and intentions, and map the keywords to appropriate website pages.
This way, the content and the optimization will be related to a particular search purpose. This approach can give agencies a clearer way to develop new pages and improve old ones.
On-Page SEO and Content Creation
The content creation and on-page optimization go hand in hand. In order to make website pages more useful and valuable to users and to the search engine itself, the white-label SEO provider may optimize the page elements and create SEO-friendly articles and blogs. Typical activities:
● Optimization of the page content and headings;
● Improving keyword placement;
● Creation of SEO-related articles;
● Alignment with search intent;
● Content strategy development.
Link Building and Outreach
Link building continues to play an important role in SEO. White-label suppliers may handle outreach and link building activities aimed at increasing a website’s authority and visibility.
The emphasis should be placed on quality and sustainable approaches, as this is especially important for agencies, as their quality of work will determine their success.
Rank Tracking and Performance Monitoring
Measuring is crucial for SEO as rankings, traffic, competition, as well as user search behavior may change over time. White-label specialists may track keyword rankings and measure campaign performance in order to assist agencies in assessing how their clients perform.
According to the source, the rank tracking of more than 1,000 keywords is included in its offer.
White-Label Reporting and Strategy Support
Reports transform the process of SEO activities into understandable data for clients. Agencies are provided with branded dashboards and monthly reports regarding campaigns, rankings, traffic, etc.
Strategy calls, account management, and understandable explanations are some of the additional features offered by some of the providers. This makes it possible for an agency to stay the main point of contact for clients while specialist SEO is performed behind the scenes.
Conclusion
A white label SEO agency will be able to offer you all the services in one bundle, ranging from technical audits to keyword analysis, content creation, link-building, performance tracking, and branded reports. As for digital agencies, this is an excellent solution to diversify your service portfolio in the SEO sphere while keeping full control over relations with your clients.
Comments
Log in or sign up to join the conversation.