We had the opportunity to interview Miray Tayfun, Co-Founder and CEO of Vivoo. The first at-home wellness tracker that use urine to provide personalized insights and recommendations unique to the user's body.
Q: Can you tell us a bit about yourself and Vivoo?
A: We’re a bunch of young, health conscious women, with various degrees in bio-science. We wanted to have access to personalized healthcare, but found out that the market for health and wellness was very expensive and lacked accuracy and personalization.
So we decided to come together, use our scientific qualifications to create a solution that is accurate, personal, and cost- effective.
Vivoo is the first at-home wellness tracker that use urine to provide personalized insights and recommendations unique to the user's body while it helps them track their hydration, immunity, pH, energy levels, kidney & liver functions and so much more!
Q: How did you get the idea for Vivoo?
A: Well as founders we are a part of a healthy conscious community. We tried so many solutions on the market but there were too many voices in the health and wellness world with very little personalization. Solutions in the market are generic and it doesn’t work for individuals.
Q: What is the main benefit that your company provides to the health world?
A: Personalized health and wellness advice based on your urine data! It takes just 2 minutes to take a test and you’ll see your results on your mobile application instantly after you take a picture of the Vivoo sticks.
Vivoo App measures 7 core health parameters based on an at-home-urine test. Currently we help you to track your hydration, pH, ketones, infections, UTI’s, kidney and liver parameters.
Vivoo, provides you with health advice, mainly what to eat based on the 7 parameters, your wellness score, and a journey to a better, longer life.
YOU-specific health advice, YOU-specific diet regiment. On top of that a community to support your wellness journey with tools to build habits and tools to make your health and wellness journey easy.
Real Nutritionists and wellness experts with 24/7 live support rewards based on your performance is on the way!
In a nutshell; Your Body's Health and Wellness Voice in your pocket.
Q: What makes your company different from others in your space?
A: First of all Vivoo is personalized, it evolves and changes based on your body's needs. We all know there is a lot of fad in the market but Vivoo is based on science and it will always stay like this.
Rather than complicated graphs and long explanation paragraphs, Vivoo provides simple and easy to follow solutions and guidance. Simply on-the-clock wellness coaching on your mobile phone.
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Q: Did you hit any roadblocks that almost caused you to throw in the towel?
A: They come almost every week. But the biggest challenge was fundraising while figuring out a whole supply chain, build an app, managing the production and the team.
Q: What was the final push that lead you to take the risk to create your own company?
A: As a serial entrepreneur, I carry that push inside my brain. The courage was not the problem but I knew I needed to make the planning so detailed from the first day to make this a success. The risk is always there, I focused on the risk analysis and solutions rather than worrying about the risks.
Q: Where do you see the company in 5 years and how do you plan to get there?
A: Vivoo will be the go-to health and wellness, personalized, solution and lifestyle provider.
We will get there with accessible, easy to understand, easy to follow, science-based, evidence-based, personalized wellness advice that evolves with your needs and grows with your body.
Q: Are you looking for additional funding or have a crowdfunding campaign? If so, what are you looking for in a potential investor, and how can interested readers get in touch/learn more?
A: We closed our seed round recently and had a crowdfunding campaign on Republic, we are looking for strong partners for series A.
Q: Is there any advice you'd give to other aspiring entrepreneurs?
A: If you believe that your idea is important enough to be a big business, just go for it. On the road you will learn how to make it.
Q: Is there anything else you want to share with our audience?
A: Thank you so much for reading, please visit www.vivoo.io to learn more. Here is a 50% discount code for you; ‘’ talkmarkets50off ‘’
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