Verizon’s Holiday 2025 Promo Is Extremely Aggressive

Verizon's enterprise business is stable, but the consumer group has been bleeding customers.

Photo by Marques Thomas on Unsplash


“Verizon has an insane new holiday promo and I'm not sure they are using the same math as the rest of us.”. That was my opening line in a series of social media posts when Verizon’s newest holiday promotion launched at 9 AM on Friday, December 5, 2025. The post provided some consumer-centric value calculations – this was a social media post, not an analytical report – but it generated considerable attention. My X posts were viewed over 180,000 times. My Threads posts were viewed over 1 million times. EVP and CEO of Verizon Consumer Group Sowmyanarayan Sampath responded to the LinkedIn version with a point-by-point rebuttal and then set up a call with me to discuss the promotion in person.

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