Unfriending: When Social Media Becomes Meaningless

In a social media experiment, Bronte Capital unfriended all of his Facebook friends to see what ramifications there would be.

Facebook has become totally unusable to me. There are a small number of people I don't communicate with every day - but who are old friends, or were friends whom I want to keep the option of re-contacting. Also family.

Having 250 plus Facebook friends who met me professionally or through this blog eventually made Facebook meaningless. I didn't use it any more.

Besides I don't really have 300 friends and nor do most of you. And I don't really know the 3000 people in my Google contacts.

So, dear readers, I unfriended you all.

Strangely though not a single person contacted me and wondered why I had unfriended them...

In other words nobody noticed and cared.*

Facebook revenue is still rising fairly fast. Relevance is another matter.

- John

Note: I have no position in the stock. I was long a while ago - but stuffed the timing up for small profits.

*That nobody cared of course can be taken both ways. Maybe I should go back to self-loathing...

None.

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