According to a recent survey conducted by Steve Milunovich from UBS, some 64% of Chinese with an intent to purchase a smartphone, would opt for one of the iPhone 6 models.
That compares to 41% in the US and 30% in Europe.
When it comes to customer retention, the Chinese also stand out with a retention rate of 84%, twice the rate of Samsung or Xiaomi.
"Our data is most encouraging for Apple, which we believe if Apple were valued more like a subscription businesses with low churn, its market cap might be able to double and would have upside potential to US $266 per share."
Despite those bullish remarks, Milunovich raises price targets conservatively from $115 to $125, while he upgrades iPhone 6 demand from 170 to 190 million units for CY 2015.
Here are some more interesting outcomes from the surveys:
- 41% of all respondents plan to buy an iPhone 6 or 6 Plus over the next 12 months.
- Of those with intent to buy the iPhone 6, more than half (53%) plan to buy the 6 Plus and 38% the smaller 6 model.
- Just over half prefers the 64 GB memory configuration.
- Almost 1/3 of intentional iPhone buyers currently own a Samsung phone (UBS estimate that 19% of Samsung owners may switch to Apple).
- 70% of iPhone 6 buyers are at least somewhat likely to use Apple Pay
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