UBS analyst Eric Sheridan downgraded Twitter (TWTR) to Sell following the company's Q4 results.
The analyst cut his price target for the shares to $12 from $18. In a research note titled "Can't Fly With Broken Wings," Sheridan said he sees Twitter as struggling to increase a mix of user time and mainstream adoption. Amid "hyper-competition" from Google (GOOGL, GOOG), Facebook (FB) and Instagram, among others, Twitter needs to re-position its advertising business around a smaller cohort of products, Sheridan tells investors.
Loop Capital this morning also downgraded Twitter to Sell.
Comments
Log in or sign up to join the conversation.