Top Superinvestors Are Buying ServiceNow, Inc.

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According to the most recent 13F filings, institutional investors made aggressive additions to ServiceNow, Inc. (NOW), underscoring continued conviction in the company’s leadership in enterprise workflow automation, expanding AI-driven product suite, and durable subscription-based revenue model. Several prominent hedge funds and institutional managers significantly increased exposure last quarter, signaling confidence in ServiceNow’s long-term platform expansion across IT, HR, customer workflows, and generative AI initiatives. Below are the most notable buyers from the last quarter:

Fisher Asset Management, LLC (Ken Fisher)

Shares: 8,351,824  Change: +6,695,802  Value: $1.28B

Ken Fisher made the largest increase among major holders, dramatically expanding his position. The sizable addition suggests strong conviction in ServiceNow’s accelerating enterprise adoption, AI integration strategy, and sustained double-digit revenue growth profile.

AQR Capital Management LLC (Cliff Asness)

Shares: 3,926,618  Change: +3,553,829  Value: $0.60B

Cliff Asness significantly boosted AQR’s stake, likely reflecting favorable quantitative signals including strong profitability metrics, recurring revenue visibility, and momentum characteristics within large-cap software.

Tiger Global Management LLC (Chase Coleman)

Shares: 2,126,890  Change: +1,826,890  Value: $0.33B

Tiger Global added meaningfully, consistent with its focus on category-defining growth companies. The increase signals confidence in ServiceNow’s durable competitive moat and expanding role in enterprise digital transformation.

Bridgewater Associates, LP (Ray Dalio)

Shares: 1,338,885  Change: +1,036,892  Value: $0.21B

Bridgewater substantially expanded its exposure, potentially viewing ServiceNow as a high-quality large-cap growth compounder with resilient cash flows in an evolving macro environment.

Gotham Asset Management, LLC (Joel Greenblatt)

Shares: 78,211  Change: +61,541  Value: $0.01B

Joel Greenblatt increased his position, aligning with a disciplined strategy that favors companies demonstrating strong returns on invested capital and consistent earnings expansion.

GAMCO Investors, Inc. (Mario Gabelli)

Shares: 25,121  Change: +20,225  Value: $0.00B

Mario Gabelli added steadily, reflecting a value-oriented perspective that may view ServiceNow’s free cash flow generation and enterprise entrenchment as underappreciated relative to long-term intrinsic value.

Grantham, Mayo, Van Otterloo & Co. LLC (Jeremy Grantham)

Shares: 6,945  Change: +5,545  Value: $0.00B

GMO increased its exposure modestly, potentially recognizing ServiceNow’s structural growth drivers within enterprise automation and AI-enabled workflow optimization.

Overall Takeaway

Collectively, these filings highlight broad-based institutional accumulation of ServiceNow shares last quarter. From quantitative managers to long-term growth investors, the buying activity reflects confidence in the company’s expanding AI capabilities, high-margin subscription model, and mission-critical positioning within enterprise software ecosystems.

With strong net revenue retention, growing large-deal momentum, and increasing cross-sell opportunities across workflow categories, ServiceNow continues to attract sophisticated capital seeking durable growth and long-term compounding potential.