Today's Magic Word Is ...

Managing Partner at Tim Knight Organization • May 1, 2023 at 9:50 PM EDT

Once upon a time, companies could raise a thrill by simply saying 'internet portal.' Or 'website.' Or 'e-commerce.' Today they don't even need a whole word, just two letters: AI.

Back in 1997, all a company had to utter during a conference call, or write in a press release, was “Internet Portal” to make their stock go up for no good reason. These days, we live in a more efficient world in which merely two letters are required for the same effect.