Text messaging has one of the highest engagement rates of any outreach channel available to businesses today. A 98% open rate and an average response time of 90 seconds are numbers that most marketing teams can only dream about from email. Yet many businesses that experiment with SMS campaigns do not see those results — not because the channel does not work, but because the campaigns are not set up to succeed.
Can Salesforce Run Text Message Campaigns Natively?
Salesforce does not have built-in SMS campaign functionality. Out of the box, it supports email-based outreach and activity tracking, but text messaging requires a Salesforce-native messaging app or third-party integration.
10 Tips for Running Successful Salesforce SMS Campaigns
1. Segment Your Audience Using Salesforce Data
The single most important factor in SMS campaign performance is audience relevance. A message that is relevant to the recipient gets opened and acted on. A message that is not gets ignored — or worse, triggers an opt-out.
2. Define a Clear Goal for Each Campaign
Every campaign should have one primary objective. Is this campaign meant to drive a demo booking? Promote a limited-time offer? Follow up on a lapsed account?
3. Personalize Every Message
Generic messages underperform. Even a small amount of personalization — using the recipient’s first name, referencing their account, or acknowledging a recent interaction — significantly improves response rates.
4. Keep Messages Short and Action-Oriented
Aim for messages under 160 characters where possible. If your message needs to be longer, break it into a short SMS that links to more detail rather than sending a wall of text.
5. Schedule Messages at the Right Time
Timing has a measurable impact on SMS campaign performance. A message that arrives early in the business day — typically between 9 AM and 11 AM — tends to perform better than one sent mid-afternoon when inboxes are busy, or in the evening when it feels intrusive.
6. Use Pre-Built Templates for Consistency
Starting from a blank page for every campaign wastes time and creates inconsistency. A library of pre-built, approved SMS templates — for common use cases like follow-ups, reminders, promotions, and onboarding — lets your team launch campaigns faster and ensures every message is on-brand.
7. Set Up Automated Follow-Up Sequences
A single SMS message is rarely the whole campaign. The contacts who respond need one path forward. The ones who do not respond need a different approach a follow-up at a different time, through a different channel, or with a different message angle.
8. Manage Opt-Outs Properly
SMS opt-out compliance is not optional. Contacts must be able to unsubscribe easily, and opt-out requests must be honored immediately.
9. Track Performance in Salesforce
Measuring campaign performance should not require exporting data to a separate analytics tool. With a native Salesforce SMS solution, delivery rates, response rates, and campaign outcomes roll up directly in Salesforce SMS reporting.
10. Expand Beyond SMS When It Makes Sense
SMS is a powerful channel, but it is not the only one. Some contacts are more responsive on WhatsApp. Others prefer a different messaging platform entirely.
Final Thoughts
The businesses that get strong results from SMS campaigns in Salesforce are not doing anything exotic. They are being deliberate about segmentation, consistent about personalization, thoughtful about timing, and disciplined about follow-through. The right Salesforce SMS tool makes all of those things significantly easier.
Read full article- https://360degreecloud.com/product/textolic/blog/tips-for-running-successful-text-message-campaigns-in-salesforce/
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