Three Successful Brands and How They Personalize

There are many steps and factors leading to a brand being popular and successful. The brand must be consistent, it must appeal to the right audience, and it must stick out. This last element, sticking out, is where personalizing becomes so important. A brand must not only carve out its own niche, but personalize its product to its consumers. 

 

One of the best brands and general industries at doing this is Netflix and streaming platforms. Every account has an entirely different layout of media when opening Netflix. It’s entirely personalized to how the account views content and when. Netflix is so good at this that the vast majority of people just watch what Netflix suggests to them.

 

Spotify is another brand which personalizes incredibly well. It will create personalized playlists and offer suggestions for man-made playlists everyday. Even more importantly, Spotify creates Spotify Wrapped every year which is a personalized summary of everyone’s music. This is a great brand recognition tool and excited users to listen more next year.

 

Finally Starbucks is a brand which personalizes in its own unique way. Instead of personalizing its menu or layout, Starbucks personalizes the app. The Starbucks app is one of the most well reviewed food apps around. People appreciate how it saves their drinks and is personalized to them.

 

These are three different ways that brands can personalize their customers. They’re all effective for different reasons, with one common factor. Personalization creates a positive brand image and loyalty. People love to feel special, and the brand that does this best will always have an edge.

 

 

Source: BrandGuard