The Trade Desk Names Vinny Rinaldi VP of Client Strategy

The Trade Desk has named Vinny Rinaldi as its new vice president of client strategy and growth. The advertising technology company shared the announcement on July 17, 2026. Rinaldi will report directly to Chief Operating Officer Vivek Kundra.

His official start date is July 27, 2026. This appointment strengthens the company's client strategy focus during a period of rapid industry change. Marketers today face growing pressure to prove clear returns on advertising spend.

Rinaldi will work closely with marketers around the world in his new position. He wants to help brands unlock more value from data-driven campaigns. His team will build a client strategy framework centered on measurable growth.

A Veteran Voice Joins the Leadership Team

This approach will guide marketers through an increasingly complex media ecosystem. As a result, brands can pursue sustainable growth across the premium open internet. The strategy also aims to simplify decision-making for marketing teams under pressure.

Rinaldi brings more than twenty years of marketing experience to his new role. Most recently, he served as a vice president at The Hershey Company. There, he oversaw consumer connections and brand engagement strategy.

Before that role, Rinaldi led digital transformation projects at both Amazon and Google. He also managed complex media portfolios during his time at GroupM and Dentsu. Across each position, he built deep expertise in data-driven advertising technology.

This broad background spans major technology platforms and leading advertising agencies. Therefore, Rinaldi understands both the marketer's perspective and the platform's perspective. Jeff Green, CEO and co-founder of The Trade Desk, praised this combination directly.

Connecting AI to Measurable Business Outcomes

Green described Rinaldi as someone who understands what brands need to transform for the future. He pointed to Rinaldi's strategic vision, marketing expertise, and customer focus. Green also noted that data, technology, and human expertise will define advertising's next chapter.

In his new role, Rinaldi will align enterprise advertising tools with modern artificial intelligence. He plans to build client strategy structures that optimize connected TV investments. This focus reflects a broader shift toward performance-driven advertising strategy across the industry.

He also intends to capture growth opportunities within retail media and digital audio. These efforts aim to connect technology investments to clear, measurable business outcomes. Marketers increasingly expect this kind of accountability from their advertising partners.

Rinaldi described this moment as a new era for advertising professionals. He said marketers now have more ways to make every advertising dollar work harder. According to Rinaldi, The Trade Desk has consistently given marketers greater transparency and control.

He also expressed excitement about helping customers harness data and AI. His goal is to help clients achieve stronger, more consistent business outcomes. This mindset aligns closely with the company's long-standing focus on objective media buying.

This leadership addition reflects The Trade Desk's ongoing commitment to that objective approach. The company has expanded its executive team steadily over the past year. Nate Olmstead recently joined as chief financial officer, strengthening financial oversight.

Sarah Gavin came on board as chief marketing officer around the same time. Kristi Argyilan also joined the company as chief commercial officer. Rinaldi will work closely with all three executives going forward.

This collaboration should help align client strategy efforts across the wider business. Additionally, it positions The Trade Desk to respond quickly to industry shifts. Marketers working with the company can expect a more unified approach moving forward.

The Trade Desk's investment in client strategy leadership signals where the industry is heading. As artificial intelligence reshapes advertising, companies need leaders who understand both technology and people. Rinaldi's varied background across platforms and agencies gives him a well-rounded view of client needs, and his appointment suggests The Trade Desk plans to stay firmly ahead of that shift.

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