One thing that's incredibly missed during the times of lockdown and pandemic are friendly get togethers. There's nothing like a great social event at home or a bar with your favorite drink. Being in isolation showed us that ordering alcohol at home is great, but it's not the same as getting served by your favorite mixologist.
Fear not: the era of ready-to-drink cocktails is here.
In 2020, ready-to-drink cocktails grew 43% worldwide and by 2024, they are expected to make up 20% of alcohol e-commerce. While you might hesitate to learn how to make the perfect mixed drink recipe or have a fully stocked bar, it's pretty amazing to have it done for you and in a ready to drink, frozen cocktail form for a fun and refreshing trend. Check out the history of cocktails and the latest trend of the read-to-drink cocktails market in the visual deep dive below:
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