Starbucks is a popular coffee chain often associated with discretionary expenses from consumers. Although there is no formal “Starbucks Index,” comparing the company’s revenue trends with volatility in the S&P 500 suggests a clear pattern: during market corrections, rising volatility often coincides with lower consumer spending, highlighting the cyclicality of the business.
Source: Yahoo Finance, Macrotrends, The Business Week Graphic
This graph was produced by Lucas Juery, CFA, CFPⓇ and is not intended to provide financial advice.
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