The Power of Corporate Gift Giving

Gift giving in a corporate setting creates opportunities, forms emotional connections, builds relationships, and fosters growth. Knowing how and why to give has the potential to make a tremendous positive impact on all parties involved and can even strengthen brand identity. 

 

Gifting retains customers, boosts word of mouth, and keeps the brand at the forefront of a client's mind. In fact, brands that follow well-defined brand archetypes rose in value by 97% versus brands without a strong identity. A brand archetype is the personality, tone, and voice of the brand itself, which correlates strongly to the twelve major kinds of personalities seen throughout history. Aligning a brand with one of these archetypes turns the brand into a relatable personality.

 

Pairing corporate gifts with brand archetypes can create instantaneous connections, leading to greater sales, new leads, new ambassadors, and loyalty. Some corporate gift giving ideas that align with the different archetypes are a whiskey gift set for “The Outlaw”, a kaleidoscope for “The Magician”, a backpack for “The Hero”, and a robe set for “The Lover”.

 

With these techniques, it is possible to connect with clients beyond the conference room, taking the business and the community surrounding it to the next level.