The Big Mac Index is a widely followed measure of purchasing power across countries, using the price of a Big Mac to illustrate the effects of inflation and exchange rates. Switzerland ranks among the most expensive markets, where the iconic McDonald’s meal costs close to $8. Much of Europe and the United States also sit near the top globally, with prices typically in the $5–$6 range. By contrast, in Taiwan, you can buy the same burger meal for just $2.38, highlighting the stark differences in global purchasing power.
Source: The Economist, The Business Week Graphic
Data as of 1/1/2025. Currency adjusted to the U.S. Dollar. This graph was produced by Lucas Juery, CFA, CFPⓇand is not intended to provide financial advice.
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