The Anatomy of a Local Landing Page

If you are a local business owner, your local landing page may just be the key to helping your business thrive. The local landing page is a web page built for a specific business location. This landing page is of the utmost importance for your business as, statistically, 90% of consumers searched the web to find local businesses in recent years. Web searches for local businesses have become even more important with the onset of the pandemic.

Since the COVID pandemic of 2020, 57% of consumers purchased from a local business for the first time based on the availability of pandemic-friendly services such as curbside pickup, delivery, and contactless payment. Forty-nine percent of consumers consider curbside pickup a top factor in choosing a local business. Fifty-three percent of consumers also avoided local businesses that failed to offer pandemic-friendly features. Communicating your features on your local landing page is one of the best and most convenient ways to attract consumers.

Clearly communicating safety features and having a user friendly landing page with mobile accessibility can often be the difference between gaining or losing potential customers.