The 8 'Dogs Of The Dow' Hit Hard In First Quarter, Here's How To Trade Them Now

The eight "Dogs of the Dow" for 2018 ended March with an aggregate loss of 7.5% year-to-date.

The Dow Jones Industrial Average ended the first quarter of 2018 down 2.5% year-to-date and down 9.4% from its all-time intraday high of 26,618.71 set on Jan. 26. The eight "Dogs of the Dow" for 2018 ended March with an aggregate loss of 7.5% year-to-date.

The Year-To-Date Scorecard For The Eight “Dogs Of The Dow” For 2018

Global Market Consultants

DOGS OF THE DOW

Chevron (CVX) ended 2017 with a dividend yield of 3.45%; now with a yield of 3.96%, it's ranked fourth.

The weekly chart for Chevron is negative but the stock is above its 200-week simple moving average of $106.58, which is the "reversion to the mean." Buy weakness to my semiannual value level of $98.73 and reduce holdings on strength to my quarterly risky level of $121.20.

International Business Machines (IBM) ended 2017 with a dividend yield of 4.11% and now has a yield of 4.17%, ranking it third.

The weekly chart for IBM is negative with the stock just below its 200-week simple moving average of $158.46, which is the ‘reversion to the mean.’ Buy on weakness to my semiannual value level of $150.52 and reduce holdings on strength to my quarterly risky level of $161.91.

Coca Cola (KO) ended 2017 with a dividend yield of 3.40%. It's now ranked sixth with a yield of 3.64%.

The weekly chart for Coke is negative but the stock has been trading back and forth around its 200-week simple moving average of $42.99, which is the reversion to the mean. Buy weakness to my quarterly value level of $41.84 and reduce holdings on strength to my annual risky levels of $52.35. My semiannual pivot is $45.39.

Merck (MRK) ended 2017 with a dividend yield of 3.43% and now is yielding 3.56%, ranking it seventh.

The weekly chart for Merck is negative but oversold with the stock below its 200-week simple moving average of $58.61, which is the reversion to the mean. Buy weakness to my monthly value level of $48.93 and reduce holdings on strength to my quarterly risky level at $60.75.

Pfizer (PFE) ended 2017 with a dividend yield of 3.75%. It's now ranked fifth, with a yield of 3.89%.

The weekly chart for Pfizer is negative with the stock above its 200-week simple moving average of $33.16, which is the reversion to the mean. Buy weakness to the 200-week simple moving average of $33.16 and reduce holdings on strength to my annual risky level of $40.30. My semiannual pivot is $36.12.

Procter & Gamble (PG) ended 2017 with a dividend yield of 3.05%. It now has a yield of 3.56%, ranking it ninth.

The weekly chart for Procter & Gamble is negative but oversold with the stock below its 200-week simple moving average of $84.11, which is the reversion to the mean. Buy weakness to my monthly value level of $77.04 and reduce holdings on strength to my quarterly and semiannual risky levels of $85.78 and $89.03, respectively.

Verizon (VZ) ended 2017 with a dividend yield of 4.49%. It currently is yielding 5.00%, ranking it first.

The weekly chart for Verizon is negative but oversold with the stock below 200-week simple moving average of $49.10, which is the reversion to the mean. Buy weakness to my quarterly value level of $42.97 and reduce holdings on strength to my semiannual pivot at $50.48.

ExxonMobil (XOM) ended 2017 with a dividend yield of 3.75%; it's now 4.24%, ranking it second.

The weekly chart for ExxonMobil is negative but oversold with the stock well below its 200-week simple moving average of $85.41, which is the reversion to the mean. Buy weakness to my semiannual value level of $73.53 and reduce holdings on strength to my monthly risky level of $80.92.

Information as of 9am April 2, 2018

Disclosure:

I hold no positions Chevron, IBM, Coca Cola, Merck, Pfizer, Procter & Gamble, Verizon or ExxonMobil.

 

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