Snap Shares Should Rebound In Second Half Of Year, Says Deutsche Bank

Snap (SNAP) shares offer a "compelling" risk/reward profile at current levels, Deutsche Bank analyst Lloyd Walmsley tells investors in a research note titled "Remember, It's a 2H Story." The analyst sees "innovation thriving" at Snap across the app, advertising product and ad technology.

Intra quarter ad checks have started to pick up with industry contacts noting brand advertisers are increasingly of the view that Snap offers compelling view rates and view-to-completion rates, Walmsley writes. He expects continued product innovation to drive growth in daily active users and engagement over time. Snap shares should rebound in the second half of 2017 as it's "inflection comes into focus," Walmsley argues. He lowered his price target for the shares to $20 from $23 and keeps a Buy rating on the name. The analyst points out that his new lowered price target still reflects 51% upside from current share levels. Snap closed Friday up 60c to $13.52.