Piper survey shows 'Sizable' interest in Disney streaming service

Piper Jaffray analyst Stan Meyers says his firm's survey of over 1,000 consumers found a "sizable," 23% interest in subscribing to a Disney/Pixar streaming service. Of those interested, 37% would pay more than $5 per month, Meyers tells investors in a research note.

The analyst estimates 4M subscribers will be Disney's (DIS) equilibrium point between launching its own service and licensing to Netflix (NFLX), which will end in 2019. Disney's entry into direct-to-consumer streaming should "unlock some of its library value, enhance leverage with distributors, and open the door to potentially cross sell its consumer products," Meyers argues. He keeps an Overweight rating on Disney shares with a $130 price target. The stock closed yesterday down 59c to $101.40.