Pepsi And Red Bull Just Confirmed The Worst-Case Scenario For The Economy

PepsiCo is planning new price hikes after recent 15% discounts failed to revive demand among cash-strapped consumers.

Source: DepositPhotos

Just months after PepsiCo slashed prices by as much as 15% to win back cash-strapped shoppers, the company is preparing to raise them again. The cuts were supposed to revive demand after prices for some bags of chips climbed above seven dollars. But they didn’t work. In July, the company admitted consumers were under even more strain than expected.

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