Pepse Cola

Pepsi Challenge didn’t have permanent effects on the brand’s success....

Cans, Can, Coke, Coca, Cola, Sprite, Fanta, Pepsi

Image Source: Pixabay
 

I’m not a big soft drink guy. I’d estimate that, over the past decade, I’ve probably had about 50 ounces of the stuff total. Indeed, my most intimate experience with soft drinks was working at Apple during the John Sculley years. Suffice it to say that his Pepsi Challenge didn’t have permanent effects on the brand’s success.
 



 


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