Pebble Passes 5000 Smartwatch Apps: How It Got There, And What Comes Next

If you were to place bets on which companies will win the smartwatch wars, the safe choices would be Apple, Google, and Samsung. They've got massive marketing budgets, large-scale manufacturing resources, and billions of dollars to invest in research and development. Just as importantly, their success in smartphones gives them built-in armies of third-party app developers to work with. But for now, the watch that's winning—at least in terms of developer support—is Pebble. The Palo Alto-based company, which employs roughly 130 people, now has more than 5,500 apps and watch faces for its $100 smartwatch.

Read the full story at Fast Company.