Labra Deepens AWS Partnership to Help ISVs Drive Faster Marketplace Revenue

Labra, an AWS Premier Tier Services Partner and winner of the 2025 AWS Global Partner of the Year award, has signed a new strategic collaboration agreement (SCA) with Amazon Web Services aimed at helping independent software vendors (ISVs) generate revenue faster through AWS Marketplace. The expanded partnership will broaden Labra's advisory services and AI-driven platform tools, giving ISVs stronger support for listings, co-selling, and data-backed automation across the marketplace.

Building on an Established AWS Relationship

Labra operates an AI-native, end-to-end cloud go-to-market platform that links an ISV's CRM directly to AWS Marketplace, streamlining everything from listing management to co-sell opportunity tracking and partner relationship handling. By consolidating these workflows into one system, the company aims to cut down the manual work software vendors typically face, helping them close deals faster and scale their AWS presence internationally.

This new agreement builds on a partnership that has grown steadily over time — from Labra's status as an AWS Premier Tier Services Partner to its 2025 recognition as AWS Global Partner of the Year, one of the more competitive honors within the AWS Partner Network. Dominic Garabedian, GM and VP of Sales and Marketing at Labra, noted that scaling inside AWS Marketplace typically demands a mix of technology, automation, and relationship access something he said most ISVs struggle to secure all at once, but that this agreement now bundles together for Labra's customers.

A Push Toward Faster Time-to-Revenue

The renewed focus of the collaboration centers on shortening the path to revenue for software vendors navigating AWS Marketplace. Labra plans to help ISVs speed up marketplace adoption while also strengthening co-sell alignment with AWS's field teams a move intended to expand reach into enterprise accounts.

Sridhar Adusumilli, CEO and Founder of Labra, framed the problem the company set out to solve: many ISVs lose out on potential revenue simply because cloud marketplace operations are complicated and often under-resourced. He described this new milestone as an acceleration of that founding mission at a larger scale.

By unifying core go-to-market functions listings, co-sell coordination, and relationship management into a single connected platform, Labra is positioning itself to support ISVs across the full lifecycle of their AWS Marketplace journey, with an emphasis on measurable outcomes like marketplace adoption, revenue growth, and scalable co-selling.

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