July Retail Sales Lay En Egg; A Hangover After A Spring Budget Bust-Out Bill Binge?

Let me start out this post with two comments: (1) real retail sales is one of my favorite economic indicators, because they tell us so much about consumer spending, which is about 70% of the economy, and also because, with a lot of noise, consumption leads employment; and (2) about once a year, it lays an egg. That’s basically what happened in July.

To the numbers: nominally, total retail sales declined a sharp -0.6% in July. Since consumer prices barely rose in July, the real inflation-adjusted number rounded to -0.6% as well. Here’s the post-pandemic look at the absolute numbers:

Since gas prices have been a major driver of inflation - and deflation - in the past few months, here’s a look at the monthly % changes in nominal retail sales excluding gas stations (orange) vs. total retail sales (blue). And like all the other metrics this month, real retail sales excluding gas also declined -0.6%:

So gasoline sales weren’t the main culprit. Rather, the weakness was widespread. Like I said, about once a year retail sales lay an egg, so maybe it was July’s turn this year.

On a YoY basis, nominally retail sales were up 5.0%, but since consumer inflation is up 3.3%, real retail sales rounded to 1.7% higher YoY. For comparison purposes, I also show the YoY% change in real personal consumption (orange), which won’t get reported until the end of this month: 

This is in accord with the weekly YoY% change in retail spending as measured by Redbook, which also backed off substantially YoY in the past five weeks:

There has been some speculation that the surge in consumer spending in the last few months was driven in part by larger tax refunds to upper-income recipients due to last year’s Budget Bust-out Bill. If so, that such added spending might be tailing off would also be a likely explanation for the July downturn. But per my opening comment, unless there is further erosion next month, I am treating this as a one-off downdraft.

Finally, since consumption leads employment, here is the update of YoY real retail sales and real personal consumption (/2 for scale) together with employment (red):

Two months ago, I wrote that “this suggests that on a YoY basis the rebound we have seen in the last three jobs reports is likely to continue in the next several months.”  I continued that position after the relatively poor June jobs report. 

After July’s even worse jobs report, showing an actual decline, maybe not so much. But as I wrote above, the leading/lagging relationship is a somewhat noisy one; but the fact remains that with the increase in consumer spending this year, employment should still follow suit.