Decision Counsel, a leader in sophisticated B2B go-to-market programs, is capping a year of growth by enhancing its leadership team with the promotion of Jarie Bolander to General Manager of its “Subscriber Division”–an AI-powered marketing partner strategically focused on Broadband Service Providers. This move underscores Decision Counsel’s commitment to driving innovation and delivering exceptional results for its clients in a rapidly evolving market.
Founded by Scott Ahrendt and Sal Fuentes in 2005 in Silicon Valley—and now based in Berkley, CA—Decision Counsel is a content marketing and strategy firm that has built a reputation for its dynamic activations and innovative growth strategies for established Fortune 500 companies and emerging top tier brands. The firm specializes in architecting, developing, and delivering programs that build brands, drive sales, and foster sustainable customer relationships. Its impressive client roster includes household names such as Hulu, Calix, Verisk, Spotify, Northstar Travel Group, Dun & Bradstreet, Prudential, Cisco, TransUnion and Media Radar, among many others.
Decision Counsel’s Subscriber Division leverages cutting-edge strategies, AI innovation and deep market insights to offer tailored solutions for Broadband Service Providers. The division focuses on amplifying revenue growth, enhancing the subscriber experience, and fostering community impact. Subscriber’s holistic approach ensures that Broadband Service Providers are equipped to navigate challenges and capitalize on opportunities in a competitive landscape.
Bolander, who joined Decision Counsel in 2022 as Head of Market Strategy, will now spearhead efforts to help Broadband Service Providers enhance subscriber experiences and achieve sustainable growth. Sal Fuentes, Founder and CEO of Decision Counsel, emphasized the significance of Bolander’s role, stating, “As we continue to invest in Subscriber’s unique offerings in the B2B2C GTM space, Jarie’s expertise and leadership will be instrumental in strengthening client relationships and delivering impactful, long-lasting results.”
Bolander is a seasoned marketing and public relations professional with an impressive track record for building integral relationships across business sectors and strategically positioning brand leaders in mainstream media. Over the course of his career, he has been involved in six startups, authored seven books and holds seven patents. Prior to joining Decision Counsel, Bolander served as Partner at JSY PR & Marketing, a full-service public relations, marketing, and strategic communications firm. His entrepreneurial experience includes founder and leadership roles at Lab Sensor Solutions, Ion Torrent, Tagent, and Cypress Semiconductor.
Bolander holds an MBA in Technology Management from the University of Phoenix and a BS in Electrical Engineering from San Jose State University. His blend of technical expertise and strategic insight uniquely positions him to lead Subscriber’s efforts in transforming how Broadband Service Providers engage with their subscribers.
As Decision Counsel continues to evolve and expand, the company’s investment in leadership and innovation ensures it remains at the forefront of the B2B marketing landscape. With Bolander at the helm of Subscriber, the division is poised to deliver even greater value to Broadband Service Providers, helping them thrive in an increasingly competitive environment. This promotion not only highlights Decision Counsel’s growth trajectory but also reinforces its commitment to delivering impactful, sustainable solutions for its clients.
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