Live video lures in a greater audience than text and static video. 8 in 10 people would rather watch live video than to read a blog or social media post. The most-watched live content is breaking news, conferences, concerts, and sports on platforms among the likes of Facebook, YouTube, Snapchat, Periscope, and Twitter.
In 2019, YouTube’s livestreams from Coachella garnered 82 million live views during the first weekend of the festival. Red Bull garnered 8 million simultaneous streams in 2012, FIFA 7.7 million in 2018, and the NFL 5.5 million in 2017.
Furthermore, live video is more effective. Only 20% of people finish reading an article, and most only read the first ¼. Live video is linked to higher engagement, drawing in over 6x the engagement of on-demand video, further reach as 97% of consumers are willing to share live video on social media, and faster conversion as 2 in 3 who watch a stream will purchase tickets to a similar event.
Great content stepping stones are Q&A sessions, webinars, behind-the-scenes footage, live events, and crowdsourcing. By 2022, live video will make up 82% of all internet traffic. Don’t be left behind, get started with live video today.
Comments
Log in or sign up to join the conversation.