More than ever, consumers are looking to buy from businesses that share their values. Most shoppers turn to the internet to find a the right store or product for their needs, and learn about the company. How do you market to shoppers who want a nearby store and shared values? You could try sponsoring a local event.
Sponsoring an event does more than show you care. By getting involved in local festivals, contests, and sports teams, you’ll build local SEO for your business. Sponsoring one of these events could get you mentioned in the local paper, community calendars, or niche blogs, making it easier for shoppers to find your business.
Many local business aren’t maximizing their online presence. Nearly two-thirds don’t even know show claims their “Google My Business” listing, and nearly half don’t make the first page of search results. With more shoppers turning to their phones for local searches, you could be losing critical leads.
More than 9 in 10 people who search for products online will make a purchase. Knowing how to climb the rankings and show up in search results is essential to your company’s success. Check out this infographic from Zipsprout to learn how local event sponsorships can help:
Comments
Log in or sign up to join the conversation.