Generative AI in Marketing

In the ever-changing world of business, it is never surprising when new methods and technologies arise.  However, the rise of generative artificial intelligence (AI) is an innovation that could have a much larger impact on the marketing landscape than any other in recent memory.  Generative AI is an algorithm that is fed massive amounts of information to ‘teach’ it how to create new content.  The potential uses of this technology are unimaginable, but marketers have already begun to uncover just a few ways to make use of this massive development. 

 

The use of generative AI has more than doubled in the last five years, and now is able to perform many of the more tedious tasks formerly done by marketers.  Generative AI can be used for email marketing, service chatbots, fraud detection, and more, and has been shown to enhance business productivity by up to 40 percent.  It has also been used for new areas of growth, whether that be within a company’s industry or within the field of AI itself.  

 

As AI startups have been popping up at 14 times the rate they did in 2000, there are many different opportunities for businesses to seek out the technology that best serves their needs.  Among the more prominent technologies are OpenAI’s ChatGPT, an immensely popular interactive chatbot; MetaAI’s Make-A-Video, capable of producing videos from text-based prompts; OpenAI’s DALL-E, a technology that creates images based on user prompts; Google’s Bard, a chatbot similar to ChatGPT; and Nova AI’s Nova, a brand marketing AI shown to boost marketing results by up to 170 percent.  Beyond these examples, there is a technology that exists for any savvy business owner’s benefit. 

 

Regardless of whether business owners are taking advantage of the technologies that are beginning to exist, the technology itself is carving its niche within the modern marketplace.  According to Noah Brier, founder of BrXnd, the core of branding, “generating patterns that lodge themselves in people’s heads,” makes AI the perfect solution.  With the use of generative AI taking off rapidly, it may be worth looking into its application to generative AI in marketing.

 

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