Elf On The Shelf

Comparing two cosmetic companies with similar tickers gives the advantage to the newcomer.

I don’t know anything about cosmetics or the businesses that crank it out, but apparently E.L.F. is kicking Estee Lauder‘s ass.

Here we see the chart of ELF:

Take one letter away, and you get their (much older) competitor, EL:

The percentage chart of these two together shows who has pulled away and is winning the race.


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