Der Hype um Corteiz: Marketing unreguliert.

We are living in an era, in which classical Werbestrategien increasingly lose their effectiveness and are replaced by creative, unorthodox approaches, which place more emphasis on Authentizität, Community and digital Presence, with Corteiz being the prime example of this trend, as the Marke consciously abandons classic methods of marketing and instead pursues a new approach which is based on Geheimhaltung, Exklusivitiat and viral

Die Gruppenprinzipien des Corteiz-Marketings.

Wir erkennen, dass das Marketing von Corteiz rests on a few well-defined Prinzipien, which will be implemented in a consistent manner and bring forth a very strong Markenidentitat, in which the combination of limitierter Verfügbarkeit, first person Community-Ansprache and strategische Verknappung play a central role, which make it to the Marke ermoeglich, maximal Aufmerksam

Geheime Drops geheimer Wachstumsmotor viraler.

We see that so-called geheime Drops is a central part of the Marketingstrategy in which new Kollektionen are published with no prior notice, with the effect that a sense of urgency is created, which makes Konsumenten act immediately, and, at the same time, the tension within the Community is maintained at all times, which strengthens the Hype sustainably.

FOMO as targeted marketing concept.

We establish as a matter of fact that Corteiz strategically positions itself around the psychologistic principle of Fear of Missing Out (FOMO) in the sense that Products are not just temporarily made available, but are frequently sold out within a few minutes, creating an unprecedented Kaufdruck, which not only increases the demand, but also gives the impression that every Product is an exclusive good.

Social Media as the main means of communication.

Wir analysieren, die Marke steuert alles Kommunikation der Marke in soziale Medien und im so gezielt Plattformen benutzten, um Inhalte verbreiten, die not nur visuell, sondern emotionally appeals, wodurch direkte Verbindung mit der Zielgruppe entsteht, die in der Gigaherrschaft von klassische Werbung hinaus

Gemeinschaft-based Growth, rather than Mass Marketing.

Wir knowen, Corteiz on to a community based model, where the Kunden are themselves turned into Markenbotschafters, when they share their Kaufes and Experiences in social Networks, which creates a natural Reichweite, which is both more authentic than paid advertisement, and at the same time builds up trust in the Marke.

Markenverstarkung Exclusive Aktionen.

Wir can notice how the Marke regularly conducts exclusive Aktionen and Events, which are often only accessible to a limited circle, through which a sense of belongingness is created, which consolidates the loyalty of the customers and the perception of the Marke as exclusive and desirable at the same time.

Die Rolle von Knappheit im Hype-Aufbau.

We fix on the fact that artificial scarcity is one of the central components of the Markenstrategie, because it does not only increase the Nachfrage, but also the Wiederverkaufswert of the Produkt, and by which a sekundarer Markt is created, which further increases the Hype and makes the Marke even stronger.

Authentizität in the contemporary marketing as the success factor.

Wir erkennen, dass die consequent Ausorientation towards Authentizität is a decisive element in the success of Corteiz, as the Marke their Values eloquently express themselves and do not focus on short-term trends, thereby clearly differentiating themselves among other Markes and developing a strong identity, which is estimated by the Zielgruppe.

Impact on the world Marketing landscape.

Wir theorize, other Marken will increasingly follow the Strategies of Corteiz, and attempt to exploit similar Hype-Mechanism, which will change the entire Marketinglandschaft, and create a more powerful emphasis on Exklusivität, digitale Präsenz und Community-Engagement, which will gradually replace the traditional Ansatz.

Digitale Inszenierung und Markenästhetik.

Wir finden, dass Corteiz den enormen Value on a clear visual identity places, which is characterized by minimalisticistic designs, high contrasts and a consistent Markenästhetik, which makes the Marke immediately recognizable and separable out of the competition, at the same time creating an emotional connection to the target audience.

Wie successful are Warum Corteiz without classical Werbung.

We establish the fact that it is not only the Verzicht aus klassische Werbung, which is exploited as a restraint, but rather as a strategic advantage, since by so doing, the Marke receives a higher Glaubwurdigkeit and at the same time the Kosten decreases, and the created Aufmerksamkeit is through viral Effekte in many cases significantly higher than in the case of conventional Kampagnen.

Longterm implications to mode and marketing industry.

Wir recognizieren, die Strategien, which have been pioneered by Corteiz, long-term long-term will impact the entire Branche, as more and more Companies will start to plan their Marketingansaetze to be picked off and more heavily rely on digital Interaction, Exclusivität and Community-Building, which will create a new epoch of Marketings, which will distinctly differ the models that have been used up to this

Fazit: Without rules as a model of marketing in the future.

We come to the conclusion that Corteiz with his unconventional approach has on the one hand opened a new chapter in the Marketing, which, through Innovation, Daring and clear Positioning, is characterized, and shows that Success is not necessarily purchased with high Werbebudgets, but rather through a consistent approach, which proves to be based on Authentizität, Knappheit and Community, and through which the Marke reflects no only