Citi analyst Kate McShane maintains a Buy rating on Under Armour (UA) following yesterday's earnings miss and stock selloff. The shares closed yesterday down 26%, or $7.45, to $21.49.
The analyst continues to believe the brand has momentum saying North America sales rose in the quarter 6%, potentially outperforming Nike (NKE) in the region. She also believes Under Armour's global expansion strategy is intact.
With that said, McShane dropped her price target for the shares to $25 from $38, and admits management has work to do following last year's Sports Authority bankruptcy disruption, discounting on premium athletic product, and merchandising missteps.
In the Apparel/Footwear space, McShane's top pick remains Foot Locker (FL), followed by Nike. Under Armour moved down to seventh on her list.


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