Citi analyst Mark May says his checks with two leading search engine marketing agencies suggest that a slight deceleration in the year-over-year growth rate for search marketing spend in Q2 relative to Q1 is possible.
"This could be slightly below current forecasts, though how to interpret the data and what to compare it with is sometimes up for debate," May tells investors in a research note. The analyst admits that while he conducted only two checks, which didn't include all of June, the results could be interpreted as mixed or even as slightly disappointing relative to current forecasts.
He believes Alphabet's Q2 results has the potential to come in modestly below expectations. May continues to view the stock's valuation as attractive, however, and keeps a Buy rating on Google's parent with a $900 price target. Alphabet's Class A (GOOGL) shares closed yesterday down $7.94 to $724.25.
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