Cantor Fitzgerald analyst Kip Paulson raised his price target for Snap shares to $17 from $15 and keeps an Overweight rating on the name. The stock closed yesterday down 12c to $14.91.
Snap's monetization per minute, aided by differentiated Snap shows landing on the platform and the secular rise of mobile video, has "significant upside potential," Paulson tells investors in a research note.
He believes the company's 30 minutes per day of user engagement and monetization potential from Snap shows are underappreciated by the Street.
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