When most people think about Amazon, chances are they think about electronics and basic household items. Maybe you're even using them as a replacement to your grocery store shopping needs that you were used to being in a routine for before the COVID pandemic. You might be surprised to learn how any why Amazon dominates the vitamins and supplements business online. Amazon is the undisputed king of the marketplace: a shocking 77% of online supplement sales were made on Amazon — more than any other e-commerce site out there.
What to Look Out For
Is there a big difference in terms of Amazon supplements quality online? Definitely. Supplements, combined with an exercise regimen such as stretching exercises can go a long way.
Amazon is taking steps to make things better - in 2019 Amazon started Project Zero, a program scanning listing to identify counterfeits. This requires brands to opt-in by providing their logos and other data. Also, in 2020, they began a pilot to use live verification that confirms the identity of new sellers, but this program is still in the early stages. Be sure not to rely on product label health claims and always do your homework.
Take a look at the following visual deep dive on Amazon's market presence in the supplements business below for more information:
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